The coast south of Split is perhaps the most dramatic in the country, with some of the Adriatic's best beaches sheltering beneath the papier-macheheights of the karst mountains, a easily accessible on the frequent coastal bus service. Most of the beaches are pebble or shingle, and all served by at least one campsite and (usually) a stock of private rooms.
The coastline immediately south of Split is uninspiring, a twenty-kilometre stretch of modern apartments and weekend houses culminating in one of south Dalmatia's most prominent industrial white elephants, the ferro-chrome plant at Dugi rat. Once beyond here things improve markedly, with the historical town of Omig marking the entrance to the rugged Cetina gorge, and a useful base from which to visit the strange and wonderful lakes at Imotski inland. South of Omiš stretch the celebrated beaches of the Makarska Riviera –which runs from Brela to Gradac – dramatically perched at the base of the Biokovo mountains. Ploče, the one other big town between Makarska and Dubrovnik, is an industrial port rather than a resort, and the rest of southern Dalmatia is a relatively low on attractions until you get to Dubrovnik itself.
Plentiful buses zoom up and down the Magistrala between Dubrovnik and Split, though Makarska and Ploče are the only places along this stretch of coast which have proper bus stations with timetable information; elsewhere, you'll just have to wait by the roadside until something turns up (during the day, it's unlikely you'll have to wait more than an hour). Makarska and Ploce are also useful ferry hubs: the former has links with Sumartin on Brac, the latter has regular services to Trpanj on the Pelješac peninsula. Note that travelling between Makarska and Dubrovnik entails passing through a small chunk of Bosnia-Hercegovina – visas aren't required for this, but be prepared for passport checks.
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